In common with, well, everyone else, ADRA (the Adventist Development Relief Agency) found itself disrupted by Covid-19. In ADRA's case, one of its key fundraising events, the ADRA Charity Run, was looking like a non-starter.

You're a consumer products company making many of New Zealand's most popular food products. One of the most iconic brands in your portfolio is about to mark its 90th anniversary. How do you celebrate such a milestone?

You rank in the top 3 brands for your category for brand awareness, but brand consideration and preference aren’t at the same level. People certainly know about you, but that doesn't always translate into sales. What do you do?