Our Unique "Flavour"

Research shows that most New Zealanders want to do good for the people and world around them, including their whānau, community and globally.
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That’s why Good Scoop’s communications, PR and brand approach focus on appealing to intrinsic values, the values that are deeply ingrained in New Zealanders and motivate them to act.
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We know identifying solutions (or compelling stories) motivates people to respond. We know telling full stories means people don’t fill the gaps with incorrect information. We know hope inspires people to act. We know that communications focused on short-term asks often don’t tell the stories that strengthen your brand and support your mission.

Despite Kiwi's intention to support charities, there is still inertia to give, support or donate. Good Scoop helps by helping charities to gain impact, and momentum by identifying & changing mindsets.

Changing mindsets for good

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Narratives and Numbers

We believe in the power of impactful storytelling that brings together narratives and numbers. We work hard to develop a story from data to connect with media and your audiences. With two ex journos and experienced Not-For-Profit communicators at Good Scoop we know what works.

We understand the importance of using stories in showing impact. With an ever increasing need to measure and show impact in the Not-For-Profit sector, we work with your organisation to bring together the data and the narrative and to share your theory of change and your service performance in your storytelling.

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Strategy and delivery

We don’t create plans that sit on a shelf. We know that Not-For-Profits need strategy and delivery when it comes to cut-through public relations, communications and brand.

Finding the right equilibrium between strategy and execution can be a challenge for any organisation. Whether it’s ensuring that tactical efforts align with a broader strategy or bridging the gap between strategy development and execution, we understand the complexities that are unique to Not-For-Profits. At Good Scoop, we focus on creating strategies that are actionable and integrated into your day-to-day activities, ensuring that your efforts are not just strategic but also effective and impactful.

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Brand Storytelling

We know the important connection between the stories that people know about your Not-For-Profit and the strength of your brand. We know the importance of brand storytelling.

We believe that impactful storytelling should be at the centre of any communications strategy. We uncover and highlight the stories within your organisation that resonate deeply and draw attention. For Not-For-Profits, maintaining a steady stream of compelling narratives is crucial to demonstrating impact and fostering a strong connection with stakeholders and the public. We partner closely with your Funding and/or Programmes team to craft and share stories that reflect your mission and showcase the meaningful work you do. Whether through direct media pitches, media releases, blogs, case studies, EDMs, social media or events that help to cut through the noise, sharing stories strategically needs to be always-on.

Let’s talk impact

To find out about what Good Scoop can do for your Not-For-Profit

Get in touch

PO Box 85074, Harris Road,
Auckland 1545 
impact@goodscoop.co.nz
027 285 9978

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